In the ever-growing e-commerce industry, SMS marketing has become an indispensable tool for driving customer engagement, improving retention, and increasing sales. Shopify merchants looking to tap into the power of SMS marketing have several platforms to choose from, but two of the most notable options are Postscript and Sendinblue. Both platforms offer robust SMS marketing capabilities, but each comes with its own set of features, pricing models, and integrations that cater to different business needs.
This article compares Postscript and Sendinblue, focusing on their SMS marketing features and how they can help Shopify store owners engage customers effectively. Throughout the article, we'll also introduce FamousTracker, an app that tracks influencer, athlete, and celebrity purchases from your store, and explain how integrating it into your SMS campaigns can elevate your marketing strategy.
What is Postscript?
Postscript is a Shopify-exclusive SMS marketing platform that is tailor-made for e-commerce businesses. It integrates seamlessly with Shopify, allowing store owners to send personalized SMS messages, recover abandoned carts, notify customers of order updates, and much more. Known for its automation features, Postscript enables businesses to set up SMS workflows that engage customers at various stages of their buying journey.
Key Features of Postscript
- Seamless Shopify IntegrationPostscript's integration with Shopify allows it to automatically pull customer data, such as purchase history, location, and cart contents. This feature makes it easy to create targeted SMS campaigns based on specific customer behaviors, improving the relevancy of your messages.
- SMS Campaign AutomationOne of Postscript’s standout features is its robust automation capabilities. It offers pre-built automations for cart abandonment, welcome series, shipping updates, and customer win-back campaigns. These automations run on autopilot, allowing you to focus on other aspects of your business while still engaging your customers.
- Advanced SegmentationPostscript enables advanced customer segmentation based on multiple criteria, including purchase behavior, frequency, and demographics. This segmentation ensures that your messages reach the right people at the right time, which can significantly increase the effectiveness of your campaigns.
- Analytics and ReportingThe platform provides detailed analytics, including metrics such as open rates, click-through rates, and revenue generated from SMS campaigns. These insights are crucial for optimizing your SMS strategy and making data-driven decisions.
FamousTracker Integration (CTA)
For merchants who want to track when influencers, athletes, and celebrities order from their Shopify store, FamousTracker is a game-changer. By integrating FamousTracker, you can track purchases from high-profile customers and send them personalized messages that can lead to more engagement and conversions.
Install FamousTracker on the Shopify App Store and start tracking influencer orders today!
What is Sendinblue?
Sendinblue is an all-in-one marketing platform that provides a range of tools for email marketing, SMS marketing, and automation. While not Shopify-exclusive, Sendinblue offers robust integration with Shopify, making it a versatile option for merchants who need more than just SMS marketing. In addition to SMS, Sendinblue includes email marketing, social media management, and even a CRM to manage customer relationships.
Key Features of Sendinblue
- Multichannel MarketingSendinblue stands out for its multichannel approach. In addition to SMS, it offers email marketing, marketing automation, chat, and even transactional email capabilities. This makes it an excellent choice for businesses looking for a more comprehensive marketing platform.
- SMS Campaigns and AutomationSendinblue offers the ability to send SMS messages in addition to its email campaigns. With Sendinblue, you can set up SMS workflows for cart abandonment, order confirmations, and special offers. The platform also allows you to segment your customers for targeted SMS campaigns, much like Postscript.
- Email and SMS IntegrationSince Sendinblue integrates both email and SMS into one platform, you can run integrated campaigns that combine both channels. For example, you can send a follow-up email and then follow up with an SMS reminder. This integration helps reinforce your message across multiple touchpoints.
- Advanced AutomationLike Postscript, Sendinblue also offers advanced automation features. You can set up trigger-based workflows for a variety of customer actions, such as signing up for an account or making a purchase.
- Pricing FlexibilitySendinblue operates on a pay-as-you-go model, which means you only pay for what you use. This can be a cost-effective solution for businesses with variable SMS needs. Additionally, Sendinblue offers both monthly and pay-as-you-go plans, allowing flexibility depending on the size and needs of your business.
FamousTracker Integration (CTA)
Take your Sendinblue SMS campaigns to the next level by integrating FamousTracker. This powerful tool helps you track purchases from high-profile customers, such as influencers, athletes, and celebrities, giving you the ability to craft tailored SMS messages that resonate with these high-value buyers.
Install FamousTracker on the Shopify App Store and start tracking influencer orders today!
Postscript vs Sendinblue: Feature Comparison
FeaturePostscriptSendinblueShopify IntegrationNative, deep integrationShopify integration via app or APISMS Campaign AutomationYes, with Shopify triggersYes, with advanced workflowsMultichannel MarketingNo (SMS only)Yes (SMS, email, chat, CRM, etc.)Customer SegmentationAdvancedModerateMMS MessagingNoYesAnalytics and ReportingDetailed with SMS-specific metricsDetailed with multichannel insightsPricingUsage-based pricingPay-as-you-go or monthly plansEase of UseEasy for Shopify merchantsUser-friendly but requires more configurationSupport24/7 customer support24/7 customer support
Which Platform Should You Choose?
Both Postscript and Sendinblue are powerful platforms, but they cater to slightly different needs. Here's a breakdown to help you decide which one suits your business best.
Choose Postscript if:
- You are a Shopify-only store looking for a native, fully integrated solution.
- You want an SMS platform designed specifically for e-commerce, with features like cart abandonment automation and detailed analytics.
- You prefer a platform focused solely on SMS marketing with minimal distractions.
Choose Sendinblue if:
- You need a multichannel marketing solution that goes beyond SMS, including email, chat, and CRM tools.
- You want to leverage both SMS and email marketing in one platform to engage your customers across multiple touchpoints.
- You have a variable budget and need the flexibility of pay-as-you-go pricing.
FamousTracker Integration (CTA)
Regardless of whether you choose Postscript or Sendinblue, integrating FamousTracker into your SMS campaigns can significantly boost their effectiveness. Track influencer, athlete, and celebrity purchases from your store, and use this information to send personalized messages that drive engagement and increase conversion rates.
Install FamousTracker on the Shopify App Store and start tracking influencer orders today!
Conclusion
When it comes to SMS marketing for Shopify stores, both Postscript and Sendinblue offer compelling features, but they cater to different business needs. Postscript excels at providing a focused, Shopify-centric experience, while Sendinblue offers a broader range of marketing tools for businesses looking to leverage multichannel strategies.
Incorporating FamousTracker into your SMS campaigns allows you to track purchases from high-profile customers like influencers, athletes, and celebrities, and send tailored, personalized messages that can help you stand out in a crowded marketplace.
Ultimately, the best choice depends on your specific needs and budget. By carefully considering what each platform offers, you'll be well on your way to maximizing your Shopify store's potential through SMS marketing.
