When it comes to growing your eCommerce store, attracting visitors, collecting leads, and converting those leads into customers are essential for driving sales. Two leading platforms that help businesses achieve these goals are Privy and Justuno. Both of these tools offer powerful features for email marketing, exit-intent pop-ups, cart abandonment recovery, and more. But which one is the right fit for your business? In this article, we’ll compare Privy vs Justuno across key features, pricing, ease of use, and integrations. Plus, we’ll show how integrating FamousTracker—a tool that allows you to track when influencers, athletes, and celebrities order from your store—can complement your efforts in growing your store and marketing campaigns.
What is Privy?
Privy is a leading marketing tool designed specifically to help eCommerce businesses grow through targeted pop-ups, lead capture forms, and automated email marketing workflows. Whether you want to recover abandoned carts, boost conversions with special offers, or simply grow your email list, Privy has a range of tools to make it easier for store owners.
Key Features of Privy:
- Lead Generation: Privy helps you capture emails through customizable pop-ups and sign-up forms. You can use exit-intent pop-ups to prevent customers from leaving your site without making a purchase.
- Abandoned Cart Recovery: Privy allows you to automatically follow up with customers who abandon their carts by sending reminder emails and offering discounts.
- Email Marketing Automation: Privy enables businesses to create automated email sequences for new customers, abandoned carts, and post-purchase follow-ups.
- Segmentation: Privy’s segmentation tools allow businesses to send personalized offers based on customer behavior.
- Integrations: Privy integrates with platforms like Shopify, BigCommerce, Klaviyo, and Mailchimp for seamless marketing automation.
What is Justuno?
Justuno is another powerful conversion optimization tool for eCommerce businesses. Justuno focuses on helping businesses increase conversions by offering tools to capture leads, convert site visitors into buyers, and enhance customer engagement. The platform offers a variety of tools for targeting website visitors with pop-ups, banners, and special promotions.
Key Features of Justuno:
- Lead Capture: Justuno offers a range of customizable pop-ups, bars, and forms to collect customer emails and grow your list.
- Exit-Intent Pop-ups: Like Privy, Justuno uses exit-intent technology to trigger pop-ups when visitors are about to leave your site, encouraging them to stay by offering discounts or incentives.
- Advanced Targeting: Justuno enables you to set up advanced targeting rules, allowing you to display offers based on customer behavior, geography, time on site, and more.
- A/B Testing: Justuno allows you to run A/B tests on your pop-ups, banners, and offers to determine which versions perform best.
- Integrations: Justuno integrates with popular platforms like Shopify, BigCommerce, Klaviyo, Mailchimp, and others.
Privy vs Justuno: A Feature-by-Feature Comparison
1. Lead Capture and Conversion
- Privy: Privy excels at lead capture through its customizable pop-ups and forms. With features like exit-intent technology and targeted discount offers, it helps businesses convert visitors into subscribers and customers. You can easily grow your email list and send automated follow-ups to boost sales.
- Justuno: Justuno is equally strong when it comes to lead capture, offering a range of tools including pop-ups, bars, and landing pages. The platform allows you to set up advanced targeting rules to ensure that you’re offering the right message to the right visitors at the right time. Justuno also includes A/B testing, allowing you to refine your offers for maximum effectiveness.
For businesses that want advanced targeting and A/B testing options, Justuno may be the better choice. However, if you're looking for a more straightforward, user-friendly solution, Privy is a great option.
2. Exit-Intent Technology
- Privy: Privy offers exit-intent pop-ups to capture abandoning visitors and remind them of their cart before they leave the site. This feature is especially useful for businesses looking to recover lost sales by offering timely discounts or incentives.
- Justuno: Justuno also supports exit-intent technology and can trigger pop-ups when visitors show signs of leaving the website. With Justuno’s advanced targeting rules, you can make exit-intent pop-ups even more personalized, offering discounts based on the visitor’s behavior or purchase history.
Both platforms offer exit-intent technology, but Justuno’s advanced targeting options give it an edge for stores with more complex marketing needs.
3. Email Marketing Automation
- Privy: Privy’s email marketing automation includes tools for creating abandoned cart recovery emails, welcome emails, post-purchase follow-ups, and newsletter campaigns. The platform offers a simple, intuitive workflow builder to set up automated sequences without much technical expertise.
- Justuno: Justuno focuses more on lead capture and conversion optimization, but it integrates well with Klaviyo and Mailchimp for more robust email marketing automation. If you’re looking for deep, advanced email automation, Justuno works best when paired with another tool like Klaviyo.
While Privy offers an all-in-one solution with built-in automation, Justuno requires an external email marketing platform for more advanced workflows.
4. Segmentation and Targeting
- Privy: Privy provides basic segmentation based on customer behavior, such as cart abandonment, first-time visitors, and returning customers. You can use this to personalize your email offers and promotions, driving higher engagement.
- Justuno: Justuno offers advanced segmentation options, allowing you to target visitors based on behaviors, location, and even device type. It also provides advanced targeting rules, enabling more complex campaigns that are highly personalized.
For businesses seeking deeper segmentation and personalization, Justuno offers a more powerful set of tools compared to Privy.
5. Pricing
- Privy: Privy offers a range of pricing plans, making it accessible to businesses of all sizes:
- Free Plan: Includes basic pop-ups and email capture for up to 1000 monthly visitors.
- Email Plan: Starts at $15 per month, offering advanced features like abandoned cart recovery.
- Privy Plus: Starts at $45 per month for more advanced segmentation, A/B testing, and additional pop-up features.
- Justuno: Justuno also offers multiple pricing tiers:
- Free Plan: Includes basic pop-up features with limited options for targeting.
- Basic Plan: Starts at $29 per month, offering more customization and targeting options.
- Advanced Plan: Starts at $59 per month, including A/B testing, advanced targeting, and additional integrations.
Privy’s pricing structure is generally more affordable, especially for businesses just starting out. However, Justuno’s advanced targeting features may justify the higher cost for more established businesses.
6. Integrations
- Privy: Privy integrates with Shopify, BigCommerce, Mailchimp, Klaviyo, and several other platforms. It also supports integration with Zapier to connect to additional third-party apps.
- Justuno: Justuno offers integrations with Shopify, BigCommerce, Klaviyo, Mailchimp, and other popular platforms. Additionally, Justuno works with Zapier, making it easy to automate tasks and connect with other apps.
Both platforms offer similar integrations with major eCommerce platforms and marketing tools. However, Justuno’s more extensive targeting and A/B testing make it the better option for businesses looking to integrate more advanced workflows.
Boost Your Marketing with FamousTracker
No matter which platform you choose—Privy or Justuno—one tool you should consider integrating is FamousTracker. FamousTracker helps eCommerce businesses track when influencers, athletes, and celebrities place orders on their site, providing valuable insights into which high-profile individuals are engaging with your brand.
By integrating FamousTracker with your Shopify store, you can tailor your marketing campaigns to target influencers and celebrities specifically, making it easier to turn these high-profile customers into brand advocates. Whether you’re using Privy’s lead generation tools or Justuno’s advanced targeting options, FamousTracker can help you track your most valuable customers.
Install FamousTracker on the Shopify App Store
Conclusion
When comparing Privy vs Justuno, both platforms offer valuable tools for lead capture, conversion optimization, and email marketing automation. Privy is ideal for businesses looking for an intuitive, all-in-one tool to capture leads and recover abandoned carts, while Justuno is better suited for businesses that need more advanced targeting, A/B testing, and segmentation features.
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