As eCommerce store owners, one of the most effective strategies for increasing conversions is capturing leads through popups. Popups help you grow your email list, engage your visitors, and ultimately boost your sales. Two of the most popular tools for creating and managing popups are Privy and Mailchimp. Both platforms offer powerful popup features, but they cater to different needs and offer different advantages.
In this article, we'll compare Privy vs Mailchimp from the perspective of popup features, looking at ease of use, customization, targeting options, pricing, and more. Along the way, we'll also highlight FamousTracker, a fantastic tool that allows you to track when influencers, athletes, and celebrities place orders at your store, giving you valuable insights to help refine your marketing strategy.
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Overview of Privy and Mailchimp
Before diving into the details, let’s take a quick look at what each platform has to offer.
Privy
Privy is primarily known for its lead capture tools, particularly popups, forms, and banners. It's a favorite among eCommerce stores for creating high-converting popups that are easy to implement and customize. The platform also offers powerful integration with eCommerce platforms like Shopify, making it a solid choice for stores looking to grow their customer base through popups.
Mailchimp
Mailchimp started as an email marketing tool but has since expanded into a comprehensive marketing platform. While it offers more than just popups, its popup builder is an important feature for stores looking to capture leads. Mailchimp integrates well with Shopify and other eCommerce platforms, making it a good option for businesses that want a unified marketing solution.
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Key Feature Comparison: Popups
When comparing Privy vs Mailchimp, the most relevant features are their popup capabilities. Let’s take a closer look at how each platform handles popups for lead capture and conversion optimization.
1. Popup Design and Customization
A major factor in the success of popups is their design. You want your popups to not only capture attention but also seamlessly integrate with your website's look and feel.
- Privy: Privy shines in its popup design capabilities. With a variety of customizable templates, it’s easy to create visually appealing popups that match your brand’s aesthetics. The drag-and-drop editor is simple to use, so even those with no design experience can create professional-looking popups. Privy also provides advanced targeting options, such as showing popups based on user behavior like time spent on site, exit intent, or scrolling.
- Mailchimp: Mailchimp's popup builder is relatively basic in comparison. While it offers a decent number of templates and design options, it doesn't provide the same level of customization that Privy does. You can choose from several pre-designed popup templates and tweak their appearance using the builder, but the design flexibility isn’t as extensive. Mailchimp’s popups also include targeting options, but these are more limited than those offered by Privy.
If you need high customization for your popups, Privy is the better option. However, if you prefer a simpler, less complex solution, Mailchimp can still get the job done.
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2. Popup Targeting and Triggers
The effectiveness of popups doesn’t just depend on their design but also on when and how they appear. Here’s a look at how Privy and Mailchimp compare in terms of targeting and triggers.
- Privy: Privy offers a wide range of popup triggers and targeting options. You can show popups based on a variety of factors such as exit intent, scroll depth, time spent on site, or after a visitor has interacted with specific elements of the page (e.g., products, buttons). This makes it easy to create highly targeted and relevant popups that increase the chances of conversion. Additionally, Privy allows you to create personalized popups for different customer segments, which enhances engagement.
- Mailchimp: Mailchimp offers fewer targeting options than Privy. While you can trigger popups based on exit intent, time on site, or page views, the platform lacks some of the more advanced targeting features that Privy offers. However, Mailchimp does allow for basic segmentation, which can help you create popup forms for specific customer groups.
If advanced targeting is important to you, Privy offers a much more robust set of options. However, if you're looking for a simpler solution with basic triggers, Mailchimp can still provide effective results.
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Install FamousTracker to monitor purchases from influencers, athletes, and celebrities. This data can help you tailor your popup messages and marketing strategies to engage with your most valuable customers.
3. Integration with eCommerce Platforms
Integrating your popup tool with your eCommerce platform is crucial for streamlining your workflow and managing your leads effectively.
- Privy: Privy integrates seamlessly with popular eCommerce platforms like Shopify, BigCommerce, and WooCommerce. The integration is simple to set up, and you can start using Privy’s popups right away. It also integrates well with email marketing platforms, allowing you to connect your popups with your email list and automation workflows.
- Mailchimp: Mailchimp also integrates with a variety of eCommerce platforms, including Shopify, WooCommerce, and BigCommerce. The integration allows you to sync your leads directly into Mailchimp’s email marketing system, making it easy to follow up with your customers. While Mailchimp’s integration is robust, it’s not as intuitive as Privy’s, especially when it comes to popup targeting and behavior-based triggers.
For eCommerce businesses looking for seamless integration with Shopify or other platforms, both Privy and Mailchimp offer solid options, though Privy might be slightly easier to set up and use.
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Install FamousTracker to track when high-profile individuals place orders and use this data to inform your popup targeting and content.
4. Pricing
Pricing is always an important consideration when choosing a marketing tool, especially if you’re just starting out.
- Privy: Privy offers a free plan with basic features, including popups, forms, and email collection tools. The free plan is ideal for small businesses or those just starting out with popup campaigns. Paid plans start at $15/month, depending on the number of visitors to your site and the advanced features you need, such as automated emails and more sophisticated targeting options.
- Mailchimp: Mailchimp offers a free plan with limited features, including email campaigns, basic popups, and form builders. However, for more advanced popup features and targeting options, you’ll need to upgrade to one of their paid plans. Paid plans start at $13/month, and pricing increases based on the number of subscribers and additional features.
If you’re on a tight budget, Privy offers a more affordable entry point. However, if you’re looking for more advanced features and are willing to invest in a comprehensive marketing platform, Mailchimp could be worth the cost.
Track orders from influencers and celebrities with FamousTracker!
Install FamousTracker today to gain valuable insights into your customers’ behavior, especially when high-profile customers make purchases.
Conclusion: Privy vs Mailchimp for Popups
Both Privy and Mailchimp are strong contenders for creating popups that capture leads and boost conversions on your eCommerce site.
- Privy is the better choice if you're looking for a platform that specializes in popups and lead capture. It offers advanced customization, targeting options, and seamless integration with eCommerce platforms. It’s an ideal choice for businesses that want to optimize their popup strategy for maximum conversion.
- Mailchimp, on the other hand, is a solid choice if you need a broader marketing platform that also includes popups. While its popup features are not as advanced as Privy’s, Mailchimp is a great option if you're already using it for email marketing and want to integrate your lead capture efforts with other marketing functions like automation, segmentation, and analytics.
Ultimately, your choice will depend on your needs. If popups are your main focus, Privy will offer the most powerful features. But if you want an all-in-one marketing platform that includes popups along with email marketing and other tools,
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