Back to Blog Page

Shogun vs Builder.io: Which is the Better Landing Page Builder for Shopify Stores?

March 19, 2025

When it comes to building high-converting landing pages for your Shopify store, choosing the right page builder is crucial. Two popular tools that Shopify store owners frequently consider are Shogun and Builder.io. Both platforms offer robust features to help you create professional, customizable landing pages without requiring advanced technical skills. However, they cater to different needs and preferences.

In this article, we will compare Shogun and Builder.io, discussing key features, ease of use, integrations, and pricing to help you decide which platform is best suited for your Shopify store.

Additionally, if you are an influencer or celebrity-driven eCommerce business, we will introduce FamousTracker—a Shopify app that tracks orders from influencers, athletes, and celebrities. It’s the perfect tool to optimize your influencer marketing efforts and ensure you're catering to high-profile customers.

Track Influencer Purchases with FamousTracker

Before we dive into the Shogun vs Builder.io comparison, let's talk about FamousTracker. If you work with influencers, athletes, or celebrities, this app can provide valuable insights into their purchases. By knowing when these high-profile individuals place orders, you can create targeted marketing campaigns that resonate with their audience.

Install FamousTracker now and start tracking purchases from influencers and celebrities to take your marketing efforts to the next level!

What is Shogun?

Shogun is a page builder that is specifically designed for Shopify users. It’s a drag-and-drop platform that enables you to create custom product pages, landing pages, blog posts, and other eCommerce-specific pages. With Shogun, you don’t need to be a developer to build beautiful, high-converting pages; everything can be done with an intuitive interface and pre-designed templates.

Key Features of Shogun:

  • Drag-and-Drop Editor: Shogun’s easy-to-use interface lets you build pages by dragging and dropping elements like text, images, videos, and buttons.
  • Pre-built Templates: Shogun provides a wide range of templates that you can customize to create beautiful landing pages for your Shopify store.
  • Advanced Customization: For users with coding knowledge, Shogun allows you to add custom HTML, CSS, and JavaScript to your pages.
  • Ecommerce Focused: Shogun seamlessly integrates with Shopify, allowing you to pull in product data, manage collections, and build custom product pages.
  • Mobile Optimization: Shogun ensures that all pages built on its platform are responsive, meaning they will look great on mobile devices.

Shogun is ideal for Shopify store owners looking for a simple, powerful page builder that is specifically tailored to eCommerce.

Explore Shogun’s features here

What is Builder.io?

Builder.io is a headless CMS and drag-and-drop page builder that allows you to create and manage landing pages, websites, and other digital content. Unlike Shogun, Builder.io is a more flexible platform that can be integrated with a variety of platforms, including Shopify, WordPress, and others.

Key Features of Builder.io:

  • Drag-and-Drop Editor: Builder.io offers a user-friendly drag-and-drop editor that lets you easily create custom landing pages without writing code.
  • Advanced Design Flexibility: Builder.io provides more granular control over design elements, allowing you to customize everything from layout to individual elements.
  • Headless CMS: Builder.io uses a headless architecture, which means you can manage content and data separately from the frontend design, offering more flexibility and scalability.
  • Integrations: Builder.io integrates with various platforms, including Shopify, WordPress, and others, allowing you to use it for both eCommerce and general web design.
  • Collaboration Tools: Builder.io is ideal for teams, as it includes collaboration features that allow multiple team members to work on projects simultaneously.

While Builder.io is versatile and suitable for a wide range of use cases, it may require more setup for Shopify merchants compared to Shogun, which is tailored specifically for eCommerce.

Check out Builder.io’s features here

Track Influencer Orders with FamousTracker

As you scale your Shopify store, FamousTracker can help you stay ahead of the competition by tracking influencer and celebrity orders. This data allows you to tailor your marketing strategies and improve customer engagement, which is especially helpful for stores that rely on influencer partnerships.

Install FamousTracker now to start tracking influencer purchases and gain valuable insights into your high-profile customers!

Shogun vs Builder.io: Feature Comparison

To help you decide which page builder is right for your Shopify store, let’s take a closer look at how Shogun and Builder.io stack up in different areas.

1. Ease of Use

  • Shogun: Shogun is designed to be user-friendly, especially for Shopify store owners. The drag-and-drop editor is intuitive, and you don’t need coding experience to get started. Additionally, Shogun’s focus on eCommerce makes it easier for Shopify merchants to create pages that are optimized for selling products.
  • Builder.io: Builder.io also offers a drag-and-drop interface, but because it is a more flexible platform, it may have a steeper learning curve. The setup process is more complex compared to Shogun, especially if you are integrating it with a Shopify store.

Verdict: Shogun is easier to use for Shopify merchants due to its Shopify-specific integrations and streamlined setup.

2. Design Flexibility

  • Shogun: Shogun offers a high level of design flexibility, with customizable templates, the ability to add custom HTML/CSS, and advanced design features. However, its focus is on eCommerce, so some features may be more specialized than what a general landing page builder like Builder.io offers.
  • Builder.io: Builder.io provides even more design flexibility, especially if you're working with custom designs or need to integrate content from multiple platforms. The headless architecture also allows for more control over how your content is displayed across different channels.

Verdict: Builder.io wins in terms of design flexibility, especially for those who need advanced customization or are working with non-Shopify platforms.

3. Integrations

  • Shogun: Shogun integrates seamlessly with Shopify, making it an excellent choice for Shopify merchants. It also works well with other eCommerce apps and tools in the Shopify ecosystem.
  • Builder.io: Builder.io offers integrations with Shopify as well, but since it is not designed exclusively for eCommerce, integrating it with other platforms may require more configuration. However, it’s more versatile for use with a wider variety of platforms.

Verdict: Shogun offers a more straightforward Shopify integration, while Builder.io is more versatile across different platforms.

4. Pricing

  • Shogun: Shogun offers several pricing tiers, starting at $39/month for the basic plan. More advanced features, such as A/B testing and custom page layouts, are available with higher-tier plans, which can go up to $99/month or more.
  • Builder.io: Builder.io offers a free plan for basic use, with paid plans starting at $99/month for more advanced features. Builder.io's pricing is higher compared to Shogun, especially if you need additional integrations or collaboration features.

Verdict: Shogun is more affordable for Shopify store owners, while Builder.io may be more expensive, but it offers additional customization and collaboration features.

5. Customer Support

  • Shogun: Shogun provides excellent customer support, including a detailed knowledge base, live chat, and email support. Shopify merchants can expect quick and helpful responses.
  • Builder.io: Builder.io also provides customer support, with options including live chat, email support, and a community forum. However, because it’s a more flexible tool, you may need to spend more time finding answers to specific questions.

Verdict: Shogun offers more specialized and responsive customer support for Shopify users.

Conclusion: Shogun vs Builder.io

Both Shogun and Builder.io are powerful tools for building landing pages, but they cater to different types of users.

  • Shogun is the better option for Shopify store owners looking for an easy-to-use, affordable, and eCommerce-focused page builder. It’s ideal for users who want to quickly create and optimize product pages, landing pages, and blogs.
  • Builder.io is more flexible and offers advanced design capabilities, making it a great choice for those who need more control over their content and design. However, it may require more setup time and configuration, especially for Shopify users.

For Shopify merchants, Shogun is generally the better option due to its seamless integration and ease of use.

Track Influencer Orders with FamousTracker

As you optimize your landing pages with Shogun or Builder.io, don’t forget to track influencer and celebrity purchases with FamousTracker. This app can help you monitor high-profile customer purchases and fine-tune your marketing strategies accordingly.

Start using FamousTracker today and unlock valuable insights about your high-profile customers!

4o

Your Next Influencer Connection is One Tap Away

With our app, discovering influencers who love your brand has never been easier. Get real-time notifications, reach out instantly, and build authentic relationships that elevate your marketing. Download now and watch your brand’s influence grow, one connection at a time. Make every purchase a powerful opportunity

Find it on the
Shopify Store