As an eCommerce store owner, your website’s landing pages play a crucial role in converting visitors into customers. Whether you're promoting a sale, launching a new product, or looking to grow your email list, creating high-converting landing pages is essential to driving more revenue. Two popular tools for building landing pages are Shogun and Unbounce. Both platforms offer robust features, but they cater to different needs. In this article, we’ll compare Shogun and Unbounce based on design flexibility, ease of use, integrations, pricing, and more, to help you decide which one is best for your Shopify store.
Additionally, we’ll introduce a useful Shopify app called FamousTracker, which helps stores track when influencers, athletes, and celebrities make purchases. By using this app, you can gather valuable insights into your most influential customers and use that data to boost your marketing efforts.
Track Influencer Purchases with FamousTracker
Before we dive deep into the Shogun vs Unbounce debate, let’s talk about FamousTracker. If you work with influencers, athletes, or celebrities, FamousTracker is the perfect Shopify app for your store. This tool tracks purchases from high-profile individuals, allowing you to tailor your marketing strategies and offer personalized experiences.
Install FamousTracker now to start tracking when influencers and celebrities make purchases from your store. Learn more about how FamousTracker can help your Shopify business grow!
What is Shogun?
Shogun is a powerful page builder designed specifically for Shopify users. It’s a drag-and-drop platform that allows you to create custom pages, including product pages, landing pages, and blog posts. The primary goal of Shogun is to help Shopify store owners build beautiful, high-converting pages without the need for complex coding or design skills.
Key Features of Shogun:
- Drag-and-Drop Editor: Build pages visually by dragging and dropping elements like images, text, and buttons.
- Customizable Templates: Choose from a range of pre-designed templates or start from scratch to create fully customized landing pages.
- Advanced Customization: For those with coding knowledge, Shogun allows you to add custom HTML, CSS, and JavaScript to your pages.
- Integrations: Shogun integrates seamlessly with Shopify, allowing you to work directly with your store's product catalog and apps.
- Speed Optimization: Shogun is designed to deliver fast-loading pages, ensuring a better user experience and higher conversion rates.
Shogun is ideal for Shopify store owners who want a simple and effective tool to build and customize landing pages without needing a developer. It’s particularly useful for those looking to enhance product pages, blogs, and sales funnels on their Shopify store.
Explore Shogun's features here
What is Unbounce?
Unbounce is another landing page builder, but it is not specifically designed for Shopify users. Unlike Shogun, Unbounce is a general-purpose landing page builder that can be used by anyone, regardless of their eCommerce platform. Unbounce focuses on building high-converting landing pages with advanced features like A/B testing, dynamic text replacement, and more.
Key Features of Unbounce:
- Drag-and-Drop Editor: Like Shogun, Unbounce offers a drag-and-drop editor to help you easily create beautiful landing pages.
- A/B Testing: Unbounce allows you to create and test multiple versions of your landing pages, helping you optimize conversion rates.
- Dynamic Text Replacement: This feature lets you personalize landing pages based on the keyword visitors used to find your page.
- Popups and Sticky Bars: Unbounce includes tools to create popups and sticky bars that can help drive conversions on your landing pages.
- Integrations: Unbounce integrates with a wide range of apps and platforms, including email marketing tools, CRMs, and more.
Unbounce is a versatile tool that can be used to create landing pages for any purpose—whether you're running ads, collecting leads, or selling products. However, it’s important to note that Unbounce isn’t Shopify-specific and may require some extra steps to integrate with your store.
Check out Unbounce’s features here
Track Influencer Orders with FamousTracker
Influencers and celebrities are key players in marketing, and knowing when they place an order from your Shopify store can provide you with valuable insights. With FamousTracker, you can track purchases from high-profile customers and tailor your approach accordingly.
Get started today and take your influencer marketing to the next level with FamousTracker!
Shogun vs Unbounce: Feature Comparison
Let’s dive deeper into the features of Shogun and Unbounce to see how they stack up against each other.
1. Ease of Use
- Shogun: Shogun is designed specifically for Shopify store owners. The drag-and-drop interface is user-friendly, making it easy for even beginners to create custom landing pages. The learning curve is minimal, and you can start building your pages within minutes.
- Unbounce: Unbounce also features a drag-and-drop editor, but since it's a general-purpose tool, there may be more of a learning curve, especially if you’re not familiar with landing page creation. While the interface is powerful, it can be slightly overwhelming for beginners.
Verdict: Shogun is easier to use for Shopify merchants due to its Shopify integration and user-friendly interface. Unbounce, while still easy to use, may require a bit more time to master.
2. Design Flexibility
- Shogun: Shogun offers a wide variety of customizable templates and design elements. You can easily create product pages, landing pages, or blog posts with pre-made sections or start from scratch. For advanced customization, you can add custom HTML and CSS.
- Unbounce: Unbounce is known for its flexibility, offering more advanced design capabilities such as dynamic text replacement and A/B testing. However, because it’s not Shopify-specific, you may need more time to integrate it with your store’s product data.
Verdict: Unbounce offers more design flexibility, especially for non-Shopify users. However, Shogun excels in creating eCommerce-specific pages, making it a better choice for Shopify merchants.
3. Integrations
- Shogun: Shogun integrates seamlessly with Shopify, allowing you to pull in product data, manage collections, and create custom layouts with ease. It works well with many Shopify apps, such as email marketing tools, review apps, and more.
- Unbounce: Unbounce supports a wide range of integrations, including email marketing platforms, CRMs, and analytics tools. However, integrating it with Shopify might require more steps or third-party apps, which could be a hassle for non-technical users.
Verdict: Shogun is the winner in terms of integration, especially if you're already using Shopify for your eCommerce store.
4. A/B Testing and Conversion Optimization
- Shogun: Shogun offers A/B testing capabilities, allowing you to test different versions of your pages to see which one performs better. However, the A/B testing features are somewhat limited compared to Unbounce.
- Unbounce: Unbounce excels in A/B testing. With features like dynamic text replacement and built-in analytics, Unbounce is designed to help you optimize your landing pages for the highest conversion rates.
Verdict: Unbounce is the clear winner when it comes to A/B testing and conversion optimization.
5. Pricing
- Shogun: Shogun offers a variety of pricing plans starting at $39/month for the basic plan and going up to $99/month for more advanced features like A/B testing and custom page layouts.
- Unbounce: Unbounce’s pricing starts at $90/month for the Essentials plan and goes up depending on the number of landing pages and features you need. Unbounce also offers a 14-day free trial.
Verdict: Shogun offers a more affordable solution, especially for Shopify store owners, while Unbounce may be more expensive but offers a broader range of features.
Conclusion: Shogun vs Unbounce
Both Shogun and Unbounce offer powerful features for building high-converting landing pages, but they serve different purposes.
- Shogun is the better choice for Shopify store owners who need a simple, easy-to-use page builder with great integration and customization options for eCommerce.
- Unbounce is ideal for those who need advanced A/B testing, dynamic content, and greater design flexibility—especially if you’re not tied to Shopify.
For Shopify users, Shogun is the more seamless option, while Unbounce is great for marketers looking for more robust landing page features.
Track Influencer Orders with FamousTracker
Don’t forget to install FamousTracker to track when influencers, athletes, and celebrities make purchases from your store. This valuable tool gives you actionable insights to optimize your influencer marketing campaigns.
