Yotpo vs GetFeedback: Which Review Platform is Right for Your Business?

In the highly competitive eCommerce landscape, customer feedback and reviews play a pivotal role in shaping a brand’s reputation, driving sales, and building long-lasting customer relationships. Two platforms that stand out in this arena are Yotpo and GetFeedback. Both platforms provide tools to gather and manage customer reviews, but they cater to slightly different needs and audiences.

This article will compare Yotpo vs GetFeedback in terms of features, ease of use, pricing, integrations, and more. We’ll help you decide which platform best suits your business needs. But first, let’s take a moment to introduce FamousTracker, a tool that can elevate your customer review game even further by tracking when influencers, athletes, and celebrities make purchases from your store.

[Track Influencers with FamousTracker]

Before we dive into the comparison, if you're interested in understanding how influencers, athletes, or celebrities engage with your store, FamousTracker is the solution for you. This powerful Shopify app allows you to track orders from high-profile customers, helping you harness the power of influencer-driven marketing. Imagine knowing when a celebrity or athlete buys from your store—you can leverage this data to enhance your marketing and customer outreach efforts.

FamousTracker helps you create a personalized experience for these high-value customers, ensuring that your business stands out in a crowded marketplace.

Install FamousTracker on Shopify

What is Yotpo?

Yotpo is a well-established customer content marketing platform designed to help businesses collect and manage reviews, ratings, and other user-generated content (UGC). Yotpo is particularly popular in the eCommerce sector, where user feedback is critical for building trust and improving conversions.

Key Features of Yotpo:

1. Review Collection
   Yotpo makes it easy to collect reviews through various channels, including email, SMS, and on-site widgets. The platform automates review requests after a purchase, ensuring you consistently gather customer feedback.
2. Rich Media Reviews
   One of Yotpo’s standout features is the ability to collect rich media reviews, such as photos and videos, from customers. These types of reviews offer a more authentic and engaging experience for prospective customers.
3. Social Proof & Testimonials
   Yotpo provides customizable widgets that display reviews, ratings, photos, and videos on your website. This social proof helps boost customer confidence and can lead to higher conversion rates.
4. Loyalty and Referral Programs
   Yotpo offers built-in tools for creating loyalty programs and referral campaigns. You can reward repeat customers and encourage them to refer their friends in exchange for incentives like discounts or exclusive products.
5. Advanced Analytics
   Yotpo provides powerful analytics to track the performance of your review campaigns. You can measure sentiment, identify top-rated products, and analyze customer feedback to make data-driven decisions.
6. Integrations
   Yotpo integrates with a wide range of eCommerce platforms such as Shopify, BigCommerce, and Magento, and connects with marketing tools like Google Shopping, Facebook Ads, and Instagram for social proof and advertising purposes.
7. Pricing
   Yotpo offers a free plan with limited features, while premium plans start at $19 per month, scaling up based on the number of reviews and features required.

Learn more about Yotpo

What is GetFeedback?

GetFeedback is a customer experience platform focused on gathering feedback through surveys, with an emphasis on improving customer satisfaction (CSAT), net promoter score (NPS), and other metrics that reflect overall customer sentiment. Unlike Yotpo, which specializes in review management, GetFeedback is more focused on gathering detailed feedback via surveys and using that data to improve the customer experience.

Key Features of GetFeedback:

1. Survey Collection
   GetFeedback allows you to create and distribute surveys to customers after interactions, whether it's after a purchase, a support call, or any other touchpoint in the customer journey.
2. Customizable Surveys
   The platform offers highly customizable survey templates that can be tailored to your business’s needs. You can add questions based on your goals—whether it’s measuring customer satisfaction, product feedback, or even employee engagement.
3. NPS and CSAT Tools
   GetFeedback specializes in tools to measure customer satisfaction (CSAT) and net promoter score (NPS). This data can help you understand customer loyalty, identify pain points, and optimize your product and service offerings.
4. Real-Time Reporting
   GetFeedback offers real-time reporting, which means you can immediately see how customers are responding to your surveys and track any changes in sentiment over time.
5. Integration with Salesforce
   One of GetFeedback’s most powerful features is its deep integration with Salesforce, a leading CRM tool. This allows you to directly feed survey data into your CRM system, enabling you to personalize follow-up actions and improve the customer journey.
6. Cross-Channel Feedback
   GetFeedback collects feedback across multiple channels, including email, mobile, and the web. You can use these insights to improve customer experience across all platforms where your brand interacts with users.
7. Pricing
   GetFeedback offers a free plan for basic survey needs, but paid plans start at $50 per month, with additional costs depending on survey volume and features.

Learn more about GetFeedback

Yotpo vs GetFeedback: Feature Comparison

Here’s a breakdown of the key features of Yotpo and GetFeedback:

FeatureYotpoGetFeedbackReview CollectionEmail, SMS, on-site widgetsSurveys (email, mobile, web)Rich Media ReviewsYes (photos, videos, etc.)NoSurvey/Feedback CollectionNoYesCustomer Satisfaction MetricsNoYes (CSAT, NPS)Loyalty & Referral ProgramsYesNoAdvanced AnalyticsYes (sentiment analysis, review performance)Yes (survey responses, real-time reporting)Salesforce IntegrationNoYesIntegrationsShopify, BigCommerce, Magento, Google, FacebookSalesforce, webhooks, ZapierPricingFree plan, paid plans starting at $19/monthFree plan, paid plans starting at $50/month

Which Platform is Right for Your Business?

Choose Yotpo if:

• You run an eCommerce business and need tools to collect customer reviews, photos, and videos.
• You want to integrate social proof (such as reviews and ratings) directly on your website and marketing channels.
• You’re looking for advanced analytics to track the performance of your review campaigns and gain insights into customer sentiment.
• You want to implement loyalty programs and referral campaigns to reward repeat customers.

Choose GetFeedback if:

• Your focus is on gathering customer feedback through surveys, particularly for customer satisfaction (CSAT) and net promoter score (NPS).
• You need to integrate feedback data with Salesforce to personalize follow-up actions and optimize customer experiences.
• You’re looking for a tool to collect feedback across multiple channels, such as email, mobile, and web.
• You’re more focused on improving customer experience rather than managing public-facing reviews.

[Track Influencers with FamousTracker]

Whether you choose Yotpo or GetFeedback, one thing is clear: knowing who’s interacting with your store is invaluable. FamousTracker gives you the unique ability to track purchases from high-profile influencers, athletes, and celebrities. You can use this data to understand how these individuals engage with your brand and make informed decisions about your marketing and product strategy.

FamousTracker is a must-have app for any business that wants to leverage the power of influencer marketing while keeping track of key customer purchases.

Install FamousTracker on Shopify

Conclusion

Both Yotpo and GetFeedback offer powerful tools for gathering customer feedback, but they serve different purposes. If you’re an eCommerce business looking for a comprehensive review platform with advanced features like rich media reviews, loyalty programs, and referral marketing, Yotpo is the clear winner. On the other hand, if your focus is on gathering detailed customer insights via surveys and measuring customer satisfaction (CSAT) or net promoter score (NPS), GetFeedback may be the better option for you.

By integrating either of these platforms with FamousTracker, you can enhance your customer feedback strategy by tracking orders from influencers, athletes, and celebrities—adding an extra layer of insight that can drive your business forward.

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