Yotpo vs Kiyoh: A Comprehensive Comparison for Your Business

When it comes to customer review platforms, businesses often find themselves weighing their options between top players in the field. Among these, Yotpo and Kiyoh stand out as popular solutions, each offering distinct advantages for businesses looking to gather customer feedback and improve their online reputation. In this article, we’ll compare Yotpo vs Kiyoh, focusing on their features, ease of use, integrations, pricing, and more, to help you choose the right platform for your needs.

[Track Influencers with FamousTracker]

Before diving into the comparison of Yotpo and Kiyoh, we’d like to introduce FamousTracker, a powerful app for Shopify stores that helps track when influencers, athletes, and celebrities make purchases from your store. This tool can provide unique insights into your customer base and help you leverage high-profile customers to boost brand visibility.

By integrating FamousTracker, you’ll be able to track purchases from celebrities and influencers and use that information for targeted marketing campaigns. If you’re already using Yotpo or Kiyoh for gathering reviews, adding FamousTracker can complement your strategy and help you engage more effectively with influential customers.

Install FamousTracker on Shopify

What is Yotpo?

Yotpo is a leading customer content marketing platform that provides businesses with tools to collect, manage, and display customer reviews and other forms of user-generated content (UGC) such as ratings, photos, and videos. Its platform is widely known for helping eCommerce businesses increase trust and social proof by leveraging the power of customer feedback.

Key Features of Yotpo:

1. Review Collection & Management
   Yotpo helps businesses collect reviews automatically through email, SMS, or on-site pop-ups. You can set up automated email sequences to remind customers to leave reviews after making a purchase.
2. Rich Media Reviews
   Yotpo allows businesses to collect not just written reviews, but also photos and videos from customers. These rich media reviews can enhance the authenticity of customer feedback and make it more engaging.
3. Social Proof
   Yotpo provides review widgets that can be easily embedded on your product pages, emails, and even social media. Displaying reviews directly on your site helps to build trust and encourage visitors to make purchases.
4. Loyalty and Referrals
   The platform also includes tools for creating loyalty programs and referral marketing. You can reward customers for repeat purchases or for referring friends to your store, ultimately increasing sales and customer engagement.
5. Advanced Analytics
   Yotpo’s analytics dashboard provides in-depth insights into customer sentiment, review trends, and performance metrics. This data can be used to improve customer service and refine your marketing strategies.
6. Integrations
   Yotpo integrates seamlessly with platforms like Shopify, BigCommerce, Magento, and others. It also integrates with social media platforms and advertising tools like Facebook Ads and Google Shopping.
7. Pricing
   Yotpo offers a free plan with limited features, while premium plans start at $19 per month, with pricing increasing based on the size of your business and the features you need.

Learn more about Yotpo

What is Kiyoh?

Kiyoh is a customer review platform based in the Netherlands that allows businesses to collect feedback from their customers. Similar to Yotpo, Kiyoh helps businesses build trust and credibility by displaying reviews, ratings, and testimonials on their websites. Kiyoh is particularly known for its focus on European markets, offering specialized features tailored to businesses in the region.

Key Features of Kiyoh:

1. Review Collection
   Kiyoh allows businesses to collect reviews through automated email requests. You can send review invitations after a customer makes a purchase or completes a service, helping you gather feedback without much manual effort.
2. Google Integration
   Kiyoh integrates directly with Google My Business. This allows you to manage reviews on Google, which is essential for improving your local SEO and making your business more visible in Google search results.
3. Verified Reviews
   Kiyoh ensures that all reviews are verified, meaning only genuine customers can leave feedback. This helps businesses maintain the authenticity of their reviews and avoid fake or biased feedback.
4. Customer Insights
   Kiyoh provides businesses with detailed insights into customer sentiment, including the ability to track customer satisfaction scores and analyze trends over time.
5. Multi-language Support
   Since Kiyoh is based in the Netherlands, it offers robust support for multiple languages, which is ideal for businesses serving international customers.
6. Customizable Review Widgets
   Kiyoh provides customizable widgets that can be embedded on your website to display customer reviews in a way that matches your branding and website design.
7. Pricing
   Kiyoh offers several pricing tiers, starting with a basic plan for smaller businesses. Pricing for advanced features and larger businesses may vary depending on the number of reviews you collect and the services you need.

Learn more about Kiyoh

Yotpo vs Kiyoh: Feature Comparison

Below, we compare the key features of Yotpo and Kiyoh side by side to help you determine which platform is the best fit for your business.

FeatureYotpoKiyohReview CollectionEmail, SMS, and on-site pop-upsEmail requestsRich Media ReviewsYes (photos & videos)NoGoogle My Business IntegrationNoYesVerified ReviewsNoYesCustomer InsightsYesYesMulti-language SupportYesYesCustomizable WidgetsYesYesLoyalty & ReferralsYesNoPricingFree plan available; paid plans from $19/monthCustom pricing; basic plan available

Which Platform is Best for Your Business?

Choose Yotpo if:

• You’re running an eCommerce business and want to collect rich media reviews (photos and videos) from your customers.
• You need tools for loyalty programs and referral marketing to drive repeat purchases and new customer acquisition.
• You want to leverage social proof and customer reviews on your product pages, emails, and social media.
• You require advanced analytics to track customer sentiment and review trends.

Choose Kiyoh if:

• Your business is located in Europe, especially if you’re focusing on Google reviews for local SEO.
• You need a platform that offers verified reviews to ensure the authenticity of feedback.
• You prefer a simple, streamlined review collection process and don’t need additional features like loyalty programs or rich media reviews.

[Track Influencers with FamousTracker]

If you are using Yotpo or Kiyoh to collect reviews, don’t forget to integrate FamousTracker into your Shopify store. FamousTracker allows you to track when athletes, influencers, and celebrities make purchases from your store, offering valuable insights into who’s supporting your brand. This tool is a great addition to your review strategy and can help you engage with high-profile customers more effectively.

Install FamousTracker on Shopify

Conclusion

Both Yotpo and Kiyoh offer excellent features for businesses looking to collect and manage customer reviews. Yotpo excels in its rich media reviews, loyalty programs, and social proof features, making it an ideal solution for eCommerce businesses. On the other hand, Kiyoh is more focused on Google reviews and verified customer feedback, making it a great choice for businesses that prioritize local SEO and authenticity.

Your decision between Yotpo and Kiyoh will depend on your business needs, market, and the features that matter most to you. Whether you're building your brand through user-generated content or focusing on authentic, verified reviews, both platforms offer valuable tools to help you grow.

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