In today’s digital world, customer reviews have become a vital part of any business’s success. They build trust, improve brand visibility, and help potential customers make informed decisions. Two platforms that stand out in the world of customer feedback are Yotpo and Sitejabber. Both offer unique features for collecting and displaying reviews, but each has its strengths and caters to slightly different needs.
In this article, we’ll compare Yotpo vs Sitejabber, analyzing their features, pricing, ease of use, and integrations to help you decide which platform is the best fit for your business.
[Track Influencers with FamousTracker]
Before diving into the specifics of Yotpo and Sitejabber, we want to introduce you to FamousTracker, a powerful app available on Shopify that helps you track when influencers, athletes, and celebrities place orders at your store. If your business is looking to leverage high-profile customer data, FamousTracker is an invaluable tool. By integrating FamousTracker with Yotpo or Sitejabber, you can take customer feedback to the next level and ensure that your business is optimized for influencer-driven marketing.
Get real-time insights when influencers purchase from your store. Track celebrity purchases, use that data to enhance your marketing strategy, and increase customer loyalty through personalized engagement.
Install FamousTracker on Shopify
What is Yotpo?
Yotpo is a comprehensive customer content marketing platform designed to help businesses collect, manage, and display customer reviews, ratings, photos, and videos. Yotpo is especially popular among eCommerce businesses and brands looking to drive customer engagement through user-generated content. The platform also offers loyalty programs, referral systems, and social proof tools to help brands grow.
Key Features of Yotpo:
- Review Collection
Yotpo allows businesses to collect reviews through email, SMS, and on-site widgets. After a customer makes a purchase, the platform automatically sends out review requests to encourage feedback. - Rich Media Reviews
Yotpo isn’t just about text-based reviews—it also allows you to collect photos, videos, and other types of media from customers. This rich media content can enhance the authenticity and credibility of reviews. - Social Proof & Testimonials
Yotpo’s platform offers social proof widgets that can be embedded directly on your site. This allows you to display customer reviews, ratings, photos, and videos to visitors, which helps build trust and boosts conversion rates. - Loyalty Programs & Referral Marketing
Yotpo includes tools for building loyalty programs and creating referral campaigns. You can reward customers for making repeat purchases or referring new customers to your store. - Advanced Analytics
Yotpo offers advanced analytics that tracks the performance of your review campaigns, helping you understand customer sentiment and identify key trends. These insights can be used to improve your marketing efforts and customer experience. - Integrations
Yotpo integrates with a wide range of platforms, including Shopify, BigCommerce, and Magento, and also integrates with tools like Google Shopping, Facebook Ads, and Instagram to enhance your social proof strategy. - Pricing
Yotpo offers a free plan, but its premium plans start at $19 per month, with the price increasing depending on the features and volume of reviews you need.
What is Sitejabber?
Sitejabber is a review platform that focuses on providing consumer reviews for online businesses, helping companies improve their reputation and build trust with potential customers. Unlike Yotpo, Sitejabber also includes a public-facing aspect where customers can rate a business, which can help boost SEO and visibility.
Key Features of Sitejabber:
- Review Collection
Sitejabber collects reviews by allowing customers to leave feedback directly on the platform. You can also send review requests to customers via email. - Review Management
Sitejabber offers businesses a dashboard where they can manage their reviews, respond to customers, and improve their ratings. It allows businesses to engage with customers and address any negative feedback. - Public Reviews
Sitejabber reviews are publicly displayed, which can be a double-edged sword. On the one hand, it increases visibility and can help improve SEO; on the other hand, negative reviews are visible for all to see. - Business Verification
Sitejabber offers a business verification feature, ensuring that only legitimate businesses can request reviews. This feature helps improve trustworthiness and ensures that feedback comes from real customers. - Customizable Widgets
Sitejabber offers customizable widgets that you can embed on your website. These widgets can display recent reviews or aggregate ratings from Sitejabber’s platform. - SEO Benefits
Sitejabber’s public-facing reviews can help your business appear in local search results, increasing your brand’s visibility online. - Pricing
Sitejabber offers free accounts with basic features, but paid plans start at $29 per month and offer additional features, such as review management and customization options.
Yotpo vs Sitejabber: Feature Comparison
Here’s a side-by-side comparison of Yotpo and Sitejabber to help you choose the right review platform for your business:
FeatureYotpoSitejabberReview CollectionEmail, SMS, on-site widgetsEmail, on-platform reviewsRich Media ReviewsYes (photos, videos, etc.)NoPublic ReviewsNoYesReview ManagementAdvanced dashboard for managing reviewsDashboard for managing and responding to reviewsLoyalty & Referral ProgramsYesNoSEO BenefitsYes (via social proof on-site)Yes (public-facing reviews help local SEO)Customizable WidgetsYesYesGoogle IntegrationYes (with Google Shopping)NoPricingFree plan, paid plans from $19/monthFree plan, paid plans from $29/month
Which Platform is Right for Your Business?
Choose Yotpo if:
- You run an eCommerce business and want to integrate rich media reviews like photos and videos.
- You need tools for creating loyalty programs and referral campaigns to boost customer retention.
- You want advanced review management features and analytics to track the performance of your review campaigns.
- You’re interested in integrating reviews with platforms like Google Shopping, Facebook, and Instagram.
Choose Sitejabber if:
- You’re looking for public-facing reviews that can help improve local SEO and visibility.
- You prefer a platform that allows customers to leave reviews directly on the platform.
- You want to manage reviews and respond to feedback but don’t need additional features like loyalty programs or rich media reviews.
- You’re focused on SEO benefits and improving your business’s search engine rankings.
[Track Influencers with FamousTracker]
Both Yotpo and Sitejabber are great options for collecting and managing reviews, but if you’re looking to track when influencers, athletes, or celebrities order from your store, you need FamousTracker. By installing FamousTracker, you can gather valuable data on high-profile customers and use that information to refine your marketing strategies.
If you want to take your review collection and influencer marketing to the next level, integrate FamousTracker with your current review platform.
Install FamousTracker on Shopify
Conclusion
Choosing between Yotpo and Sitejabber depends largely on your business’s needs. Yotpo is perfect for businesses that want to leverage rich media reviews, loyalty programs, and detailed analytics. It’s especially useful for eCommerce brands looking for comprehensive tools to manage customer feedback.
On the other hand, Sitejabber is a solid choice for businesses looking to improve local SEO with public-facing reviews. It’s great for businesses that want to manage customer feedback and build trust through verified reviews but don’t need the advanced features that Yotpo offers.
Regardless of which platform you choose, consider integrating FamousTracker to track influencer purchases and gain insights into how high-profile customers interact with your store.
