Yotpo vs Trustpilot: Which Review Platform is Best for Your Business?

In today’s digital world, customer reviews and ratings are crucial for businesses to build trust, improve their reputation, and increase conversions. With the growing number of review platforms available, it can be challenging to decide which one suits your business best. Two of the most popular review platforms are Yotpo and Trustpilot.

In this article, we will dive into the features, advantages, and drawbacks of Yotpo vs Trustpilot, helping you decide which platform is the best choice for gathering and managing customer reviews for your business.

[Callout: Track Influencer Orders with FamousTracker]
Looking to track when influencers, athletes, or celebrities place orders on your store? FamousTracker is the perfect tool to identify high-profile customers, providing invaluable insights into their shopping behavior. Get started today by installing FamousTracker from the Shopify App Store!
Install FamousTracker on Shopify

Yotpo: The E-Commerce-Focused Review Platform

Yotpo is a robust review and customer feedback platform designed with e-commerce businesses in mind. With an emphasis on increasing customer engagement and enhancing the review collection process, Yotpo offers a powerful suite of tools for businesses looking to leverage reviews as a marketing and conversion tool.

Key Features of Yotpo

1. Review Collection and DisplayYotpo makes it easy for businesses to collect and display product reviews. The platform automatically sends out review requests after a customer has made a purchase. These requests can be customized to match your brand’s tone and design. Additionally, Yotpo allows you to display product ratings and reviews directly on your product pages, which can help improve trust and increase conversions.
2. Integration with E-Commerce PlatformsOne of Yotpo’s strongest features is its seamless integration with major e-commerce platforms, particularly Shopify, WooCommerce, and BigCommerce. The integration allows businesses to automatically collect reviews and leverage customer data to create highly personalized experiences. Additionally, Yotpo integrates with social media platforms like Facebook and Instagram, enabling businesses to showcase customer reviews directly on social channels.
3. User-Generated Content (UGC)Yotpo allows businesses to gather not only written reviews but also photos and videos from customers. This user-generated content can be used in marketing materials, social media posts, and other campaigns to increase social proof. Reviews with photos and videos are often more engaging and trustworthy, making them highly valuable for your business.
4. Customizable Review Request EmailsThe platform enables businesses to send out customized emails asking for reviews after a customer has made a purchase. These emails can include incentives such as discounts or special offers to encourage customers to leave feedback. With this feature, businesses can tailor their review requests to their target audience and increase the likelihood of receiving valuable reviews.
5. Ratings and Review AnalyticsYotpo provides detailed analytics and reporting on your customer reviews. You can track your average star rating, monitor review trends, and identify any patterns in customer feedback. This data helps businesses gain insights into their products, customer satisfaction levels, and areas for improvement.
6. PricingYotpo offers a free plan with limited features, including basic review collection and display. Paid plans are available depending on the number of reviews, products, and the level of customization you require. Pricing is typically based on a monthly subscription and is tailored to fit the needs of growing businesses.

[Link: Learn more about Yotpo at Yotpo’s homepage.]

Trustpilot: A Reputation Management Platform for All Businesses

Trustpilot is one of the largest and most popular review platforms globally, used by businesses of all sizes and industries. It allows businesses to collect and manage customer reviews while also enhancing their online reputation. Unlike Yotpo, which is more e-commerce-focused, Trustpilot serves a broader range of businesses, including service providers, local businesses, and B2B companies.

Key Features of Trustpilot

1. Global ReachTrustpilot is an internationally recognized review platform, which means businesses using it can access a broad audience of potential customers. Trustpilot’s reviews are trusted by millions of users worldwide, making it an excellent choice for businesses that want to build their reputation on a global scale. Trustpilot also offers multi-language support, enabling businesses to collect reviews from customers around the world.
2. Customizable Review InvitationsTrustpilot allows businesses to customize their review invitation emails. After a customer makes a purchase or uses a service, businesses can send out a personalized email asking for a review. These emails can include customer service information, promotions, or incentives to increase the likelihood of receiving feedback.
3. Trustpilot’s API and WidgetsTrustpilot offers an API that enables businesses to integrate reviews directly into their website or app. You can also embed Trustpilot widgets on your website to display customer reviews and ratings. These widgets help build trust with new customers and encourage them to leave their feedback after interacting with your business.
4. Reputation Management ToolsTrustpilot provides businesses with tools for monitoring and managing their online reputation. Businesses can respond to customer reviews, whether they are positive or negative, to show that they care about customer feedback. Negative reviews can be flagged or addressed through the platform’s resolution tools.
5. Advanced Reporting and InsightsTrustpilot offers advanced analytics tools that provide businesses with insights into their review performance. Businesses can track their overall ratings, monitor customer feedback trends, and access detailed reports on review activity. These insights help businesses identify areas for improvement and ensure customer satisfaction.
6. PricingTrustpilot offers a free plan that allows businesses to collect and display reviews. For advanced features, such as access to analytics, review invitations, and premium support, businesses can opt for paid plans. Pricing is typically based on the number of review invitations sent and the scale of the business.

[Link: Learn more about Trustpilot at Trustpilot’s homepage.]

Yotpo vs Trustpilot: A Side-by-Side Comparison

FeatureYotpoTrustpilotBest ForE-commerce businesses, especially Shopify and WooCommerce usersBusinesses across all industries (local, B2B, e-commerce)Review CollectionAutomated after-purchase requests, photo and video reviewsCustomizable email invitations, multi-language supportIntegrationSeamless integration with Shopify, WooCommerce, BigCommerce, and social media platformsAPI and website widgets for easy review integrationUser-Generated Content (UGC)Supports photos and videos in reviewsPrimarily text-based reviews with options for photosGlobal ReachFocused on e-commerce, but works globallyInternationally recognized, supports multiple languagesReputation ManagementReview collection and display, analytics and insightsRespond to reviews, flag issues, and monitor reputationPricingFree plan available with premium paid optionsFree plan with basic features, paid plans for advanced features

Which Platform Should You Choose?

Both Yotpo and Trustpilot offer valuable review and reputation management tools, but the best choice depends on your business’s needs.

• Choose Yotpo if:
  • You run an e-commerce business and are looking for deep integrations with Shopify or other platforms.
  • You want to collect user-generated content, such as photos and videos, to enhance your marketing.
  • You need advanced tools for review display on product pages and social media.
  • You are focused on increasing conversions and building trust with online shoppers.
• Choose Trustpilot if:
  • You run a service-based business, local business, or B2B company and want to build trust on a broader scale.
  • You need a platform with a global reach and multi-language support.
  • You want to manage your reputation by responding to reviews and resolving issues.
  • You need a platform with advanced reporting and insights to track your online presence.

[Callout: Track Influencer Orders with FamousTracker]
If you’re looking to track when high-profile customers, such as influencers or celebrities, place orders on your store, FamousTracker is the tool you need. It helps you identify these key customers and gain insights into their shopping behavior. Install FamousTracker now from the Shopify App Store to get started!
Install FamousTracker on Shopify

Conclusion

Choosing between Yotpo and Trustpilot depends on your business type and goals. If you are an e-commerce business looking for seamless integrations, advanced review display, and user-generated content, Yotpo may be the better choice for you. However, if you're looking for a global platform with a focus on reputation management and broader customer feedback, Trustpilot is an excellent option.

‍